Study · Cooperativa de ejemplo

Estudio de ejemplo: billeteras digitales

Conocer el uso de billeteras digitales para pagar en tiendas de barrio y centros comerciales.

In the field
60%120 of 200 valid

Study progress

120 of 200 valid interviews of the goal so far (60%). 7 fieldwork days left.

103validpassed quality control
17valid but incompletesome answers missing
1discardedfailed quality control
7days leftOct 1 – Nov 15

Valid interviews by zone

CC Monterrey48
La Bayadera26
CC Ópera24
Pasaje de la Tecnología22

Interviews per day

Last 30 fieldwork days

Oct 1
Oct 4
12
Oct 7
Oct 10
Oct 13

Results

Narrow down results

Combine options: within a variable they add up; across variables they intersect. The number is how many interviews remain.

All study results
Zone
Respondent profile
Date
Interview quality
Billetera principal
Frecuencia de pago con billetera
Usa QR para pagar
Edad
Barreras para usarla
Género
Comentario sobre la experiencia
120valid interviewswhole study
85.8%completeall questions answered
4zoneswith interviews
Oct 1 – Oct 13fieldwork period
IA

Analysis

Written by AI using only the valid interviews in this view.

AI is analyzing this view…

Sample profile

Zone

Base: 120 interviews

CC Monterrey40%48
La Bayadera21.7%26
CC Ópera20%24
Pasaje de la Tecnología18.3%22

Respondent profile

Base: 120 interviews

Comprador76.7%92
Tendero23.3%28

Date

Base: 120 interviews

Oct 1
Oct 2
Oct 3
Oct 4
12Oct 5
Oct 6
Oct 7
Oct 8
Oct 9
Oct 10
Oct 11
Oct 12
Oct 13

Interview quality

Base: 120 interviews

85.8%Complete
  • Complete85.8%103
  • Incomplete14.2%17

Results by question

Tap a bar to filter by that answer.

Billetera principal

Base: 120 answers

45.8%Nequi
  • Nequi45.8%55
  • Daviplata26.7%32
  • Ninguna17.5%21
  • Bancolombia a la mano10%12

Frecuencia de pago con billetera

Base: 120 answers

Nunca15.8%19
Mensual19.2%23
Semanal34.2%41
Diaria30.8%37

Usa QR para pagar

Base: 120 answers

51.7%Sí
  • Sí51.7%62
  • No48.3%58

Edad

Base: 120 answers

27.5%18–24
26.7%25–34
10%35–44
15%45–54
15%55–64
5.8%65+
Mean38.4
Median33.5
Min18
Max68

Barreras para usarla

Base: 104 answers · multiple answers (adds up to more than 100%)

Comisiones38.5%40
Falta de señal37.5%39
El comercio no acepta32.7%34
Desconfianza27.9%29

Género

Base: 120 answers

59.2%Mujer
  • Mujer59.2%71
  • Hombre40.8%49

Comentario sobre la experiencia

Base: 120 answers

Es rápido y no hay que cargar efectivo19.2%23
Uso Nequi para todo18.3%22
Me da miedo que me roben la cuenta16.7%20
Prefiero efectivo para compras pequeñas16.7%20
A veces falla la señal en el local15.8%19
El tendero no tenía QR13.3%16